The Personal URL individualizes or customizes each direct mail piece. The Personalized URL is a personalized website (ie: MikeRobinson.mydmiq.com
) creating a more likely response: If someone sees an entire website devoted to them: They are more likely to:
– Notice it more on the mailer
– Become intrigued to check it out.
– Technology such as variable data imaging helps to create personalized messages on the mailers to improve response. This allows the customer to notice the mailer and the PURL entices them to RESPOND to it.
The use of the PURL – in combination with unique incentives ON THE MAILPIECE helps to:
– Motivate an IMMEDIATE response to an event or special offer, etc.
– Example of mailer: “Dear Mike, you’ve been selected to receive a $100 in gas rebates, a DVD player, a Digital Camera or a Ramada Vacation. To find out which you’ll receive, log on to your personal webpage (or come into the event) … MikeRobinson.mydmiq.com“.
Once on the website: Mike will be enticed on his LANDING PAGE to claim his reward by visiting the dealer during an event – or within a time limitation – in order to take advantage of the advertised offer.
Mike will have an option to be guaranteed an incentive for filling out a simple survey which is the key to CAPTURING EXTREMELY WARM LEADS for each company. The site is fully customizable so you can include product information, or photographs on this page.
Campaigns can include “pin #’s” which allow various campaigns to be tracked using the same website. This feature also allows for giveaway odds (i.e. – 999,999 people get a certain pin # which relates to one prize, and only 1 gets a different pin # which relates to the big prize). Pin #’s are optional.
WARM leads via the SURVEY PAGE can provide SPECIFIC, CUSTOMIZABLE answers to important questions such as:
– When the prospect expects to be in the market for a new vehicle