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DIGITAL PRINTING

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Personalized URL's

A unique URL for each
Direct Mail recipient

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Personalized URLs (PURLs)

BENEFITS OF DIRECT MAIL

 

  1. 1
    Targeted

    By using the mail, you are able to selectively target your audience. Speak to those in which your message is intended and don’t waste resources or expense on an uninterested audience. A mailing can be targeted based on geography, demographics, or any combination. This includes timing mailings to coincide with holidays, special events, or even consumer buying cycles.

  2. 2
    Efficient

    With mail, every dollar spent is directed at genuine prospects for your product, service, or message. Instead of investing in an uncertain campaign, your budget is focused and working for you where it really matters.

  3. 3
    Flexible

    Mail can handle a wide variety of advertising or marketing tasks. Mail can sell directly, but it’s also the medium that can deliver a sample directly to the consumer, bring back a survey or other vital information, or develop an open channel to help create a lifetime customer.

  4. 4
    Measurable

    Direct Mail virtually eliminates the guesswork in measuring the effectiveness of a campaign. Results are almost immediate and allow more effective and responsive decision making. A mail piece cannot easily be forged or duplicated which helps prevent fraud and misuse unlike email and other mediums.